Midnight Sweethearts

By RosaB

 In translation, as indeed in any business, the obvious and only key to retaining your clients is to provide them with high-quality products and services, but this is far more complicated than it sounds. You will first need to have a very clear picture of exactly what determines the quality of translation services, and then map the procedures you need to safeguard the quality thus defined. These two steps are the subject of a different publication by the same author (Quality Assurance in the Translation Business). In the present article, we will discover that the fundamental quality factor for customer retention in the translation business is long-term consistency in translation choices.

In a commercial context, there are essentially three factors that determine the quality of a translation. First, the translation must be available within the deadline by which the client needs its. Second, the translation must reflect the client’s professionalism. This means it must be completely authentic, written in a suitable style and register and entirely free from language errors. Third, the text must be suitable for the clients needs. Generally speaking, this means your translation must serve to promote the clients market reputation, help him attract business and be oriented towards his envisaged readership, by which we mean that the audience should be able to understand the text and to relate it to other, previous texts as part of the clients uniform communication approach.

One aspect that sets translation services apart from many other lines of business is that every next order for the same client is a sequel to the previous one. What your client buys from you is not so much a series of individual products, but sections of a single, huge product a convincing and coherent expression of himself in a different language that is built up in the course of time. So to retain a new client for your company, the second time he places a translation order you will have to incorporate the first translation into your procedures for processing the second. In the third order you will have to integrate both the first and the second, etcetera. This is because more than anything else, professional clients value and indeed demand consistency in style and terminology. If this sounds rather abstract, the following example will illustrate our point. If, in a translation for a tax consultancy, you use the term ‘Tax Office’ in one translation and National Revenue in the next for example because you needed two different translators for the two orders your client and his audience will be confused and will rate your performance on the second order lower than on the first, which may well be a reason for them to look for a different agency with a better eye for consistency even though both Tax Office and National Revenue are perfectly acceptable in English. Of course this need for consistency and uniformity applies not only to individual words or phrases, but to your clients overall multilingual communication strategy. This goes to show that to build up a long-term relationship with a particular client it is essential from a quality perspective to realise that you are not providing a series of separate products, but a single cumulative product over time, and that for each new order you will have to draw upon the entire body of knowledge the corpus if you like amassed in all your previous translations for that client.

There are various tools available that will help you achieve this degree of consistency. The most important of these is modern translation software. By this we do not mean translation programs which are entirely worthless but tools that help translators identify similarities between different source texts over time and supply existing translations from a translation memory. These tools work on the level of both separate terms and longer text passages or indeed entire document files. Another great thing about this software is that it recognises identical or similar sections in source texts even if the client himself is not aware of any similarities. For any self-respecting translator or translation agency, working without this type of translation software has become almost inconceivable.

Another quite useful, supplementary tool is the use of shared online terminology databases such as those based on the framework offered by Google on Google Documents & Spreadsheets. This extremely user-friendly facility enables you to build up wordlists for individual clients that grow organically through contributions from multiple translators, revisers and client staff. Aside from its huge practical benefits, this technique also actively involves your client in the translation process and enables you to benefit from his expertise in the course of a project.

The use of multiple translators is unavoidable, especially in the case of large clients, but it jeopardises your ability to provide consistent translations. To overcome this problem, flexible translation memories, organic online databases and other instruments of this kind have become part and parcel of modern-day translating and are essential for any translation agency that aims to build long-term relationships with its clients. Those clients expect your business to help them ensure a uniform and recognisable approach in all of their communications, and they will increasingly assess your performance on consistency as a crucial prerequisite for continued cooperation. Combined with the speed and pressure of modern translation, this really makes it crucial for any translation agency to abandon fragmented, manually created personal wordlists and to merge its translation corpus in a shared memory that automatically presents previous translation choices and opens up the client archive for reference purposes to benefit all parties involved your business, your translators and your client.

I am Rosa Boersma, aged 52, and I have been working for a translation agency for about 20 years now. For more information concerning this subject please visit:

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Your Source For Finding Love Online

Why We Have to To Be Liked.

By Emma Summers

 One of the basic needs of man is to feel accepted. Knowing this is the secret to establishing and maintaining great relationships with many types of people.

A number of books, articles and seminars have taken the role of enlightening people like you on the different ways of associating with people and building lasting relationships with them. There are a number of things that you can do when associating with other people.

One of these is to make them feel accepted. According to Maslows hierarchy of needs, one of mans basic needs is to feel a sense of belonging to a group. Man feels the sense of belonging in either small groups like a family and small circle of friends, or big groups like clubs, teams, associations, departments and parties.

People have to feel they belong and are needed. One way to express acceptance of peoples ideas is by merely listening. Listening communicates the message that their thoughts are esteemed and their inputs are significant. It answers the very basic need to belong and provides a sense of importance.

Can you relate to any of the following scenarios?

- While sharing an significant insight, somebody would finish off the sentence for you.

- Whilst narrating what happened over the weekend, somebody would butt in and narrate a similar story.

- In a meeting, the boss would cut you short while you are still explaining your side.

- You ask your youngster about his day in school and he runs immediately to his room.

- You wanted to discuss something with your other half but he is busy watching football.

How does this make you feel? Appalling, or what? Its as if you are taken for granted. Its as if no one is listening to you and that you do not matter. It signifies that your thoughts, concerns and ideas are not accepted.At the start of life, an infant can feel this sense of acceptance from a mother who touches and caresses him in a tender way. As he grows older, his sense of approval and importance now comes from other family members, friends, teachers, peers, bosses, officemates, spouse, children, etc. It puts meaning to a persons existence.

Imagine a life with total absence of acceptance. Imagine the life of babies who were abandoned by their mothers. Envisage the outcome this will have on the babies emotional well-being. It is very likely that these children will grow up dejected and feeling discriminated. The effects of discrimination can result in resentment and, if unrestrained, can result to violent tendencies.

The feeling of resentment that is harbored over time can escalate to anger and hostility. When a person becomes antagonistic, violence erupts. Bitterness is like a forest fire - it can go wild specially when fanned with more resentments. The mere well-mannered act of accepting a person can make or break them, as the saying goes.

Acceptance must be done completely. The provider should not expect anything in return. There should be no no strings attached or no commitments to fulfill. To expect something in return defeats the purpose of making others like you. In fact, this may only produce resentment, for it would appear that you are manipulating people by forcing them into a situation they may not like in the future.

Unconditional acceptance of other peoples thoughts, ideas, and concerns can yield favorable outcomes. Acceptance elicits teamwork and this leads to working towards a mutual goal. Acceptance yields positive and rewarding results. At the same time, you have raised the esteem, importance, and morale of the person whom you have accorded respect and acceptance.

Be willing to accept other peoples ideas, thoughts, and inputs. You will produce not only first-rate results, but also the admiration and appreciation of others, as well.

Article Source : Article King Pro - Free Reprints and Distribution

Being accepted in life is what we all strive for and is an necessary step in developing self-confidence. For a complimentary video about growing your confidence further click here http://www.myconfidentlife.com

Think You Might Be in a Toxic Relationship? Here’s How to Tell.

By Jamie London

 Did your boyfriend or girlfriend ever try to make you look bad, just so they would look better?

Have they ever made fun of you in front of other people?

Sure your boyfriend or girlfriend says they love you - but do they act like it?

Do they act like they don’t trust you, always checking up on where you’ve been or what you’ve been doing?

Are they always telling you what’s wrong with you and saying you should change? And have you done it to please them?

These are all indications that you may be in a toxic relationship. Why do psychologists call it “toxic?” Because just like venom - which is toxic - this kind of relationship can literally make you unwell, emotionally and even physically.

If you do think you may be in a toxic relationship, you may be asking yourself how you got here. I mean, nobody would purposely want to be with someone who hurt them, right?

In fact, toxic relationships evolve over time. They usually start great! You are both delighted and possibly very attracted to each other. Then there’s some sort of disagreement or fight, after which you get back together. Everything seems great again… until the cycle repeats itself, over and over again.

You can’t possibly see this when you first meet someone new. They seem great, you’re happy and feeling like you’re falling in love. But as time goes by, and things get more and more problematic, it gets harder to leave.

If you tend to get into toxic relationships, don’t treat yourself too cruelly. It may not be entirely your fault. In some cases, people get into these types of relationships because they grew up in toxic households. Psychologists will tell you that we all tend to relive the experiences of our childhood. So if that’s you, you may not even know why this is happening.

There are other reasons, of course - poor sense of worth, a desire to care for people in need, a sense of shame that makes you stay rather than cause someone else pain.

But the important issues isn’t WHY you’re in a toxic relationship; it’s how to get out of it.

The first step is to be aware that you don’t have to stay. You have a choice. You can stay or leave, it’s up to you. Once you can really feel that way (and it might take time), you have to start taking better care of yourself. If your partner is verbally abusive or blames you for everything, speak up for yourself. You may be very surprised at their response when you stop taking their harsh treatment.

Of course, if you simply can’t manage to get yourself out of a toxic relationship, you might want to consider therapy. If the reasons are really entrenched, it could be you need a little help to rebuild your self-esteem and break free.

Don’t worry. People are able to break free from toxic relationships all the time, and to move on to much healthier, happier relationships.

And in quite a few cases, some couples are actually able to fix their relationship and make it work. That’s right. In fact, if both partners are willing to put in the effort, to take the time and treat each other with respect and consideration, most relationships can be saved.

If you just can’t get what you need, your partner needs to understand that you’re prepared to leave. If you both want to make it work, make an pact and start rebuilding your relationship in a healthier way.

But always remember - the choice is yours.

When it comes to relationships, Jamie London has experienced pretty much everything - wonderful ones, miserable ones, healthy ones, unhealthy ones, a heartbreaking divorce… and eventually discovering real, lasting love through online dating. Now Jamie is committed to helping others. Read Jamie’s unbiased, fact-based guide to the best relationship products on the Internet at http://www.RelationshipProductGuide.com.

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